Perfume

Women who avidly read magazines know that the perfume ads sometimes get in the way of actually reading the magazine.

The perfume ads are printed on thicker paper, and can make magazine pages misbehave. Some perfume ad scents are also overwhelming when there are three or more in one magazine.

For these reasons, I typically tear out all of the perfume advertisements in fashion magazines before I read them. Over the years, I have found some creative uses for these scented papers.

Because I don't like to apply perfume to my skin by rubbing paper on it, I rarely ever take these new scents for test drive. I have found other ways to explore these perfumes.

Here are 5 uses for perfume sheets in magazines:

1. Drawer Liners

You may already line bureau drawers with some kind of kitchen liner, or special drawer liner. In "the old days" people used folded newspapers to line dresser drawers. I find that using one scented perfumed sheet in a drawer not only lines the drawer, it also adds a pleasant aroma.

This is a free way to keep clothes freshly scented.

2. Car Freshener

For a scent different than "new car" or vanilla, place an opened perfume sheet from a magazine under a seat in your car. You can enjoy a new scent every week, when you use the advertisements you have collected.

3. Linens and Towels Freshener

Another place to use these free scented sheets is to place them in cabinets where linens or towels are stored.

4. Closet Freshener

Another way to use perfume sheets in magazines is to tack them up in a closet. This works great for closets that do not get much uses, including closets which house seasonal clothing.

5. Under the Sink

Underneath the kitchen sink in a house may not be the best looking or best-smelling place in the house. Use these free scented sheets to make those dark places smell a little bit better.

6. In Your Gym Bag

You may empty your gym bag every time you go to the gym. If you go to the gym three or four times a week, you may only wash the gym bag itself once a week or less. Tame any odor emanating from your gym bag when you travel to and from the gym, toting around sweaty exercise clothing or wet bathing suits and towels.

Place a scented magazine sheet in one of the pockets of the gym bag. It will keep the gym bag, and the gym locker smelling a bit more fresh.

Any of these six ideas are great ways to scent your personal spaces, when you use free scented perfume advertisements from magazines.


Residents of the Sister Thomas Apartments, a low-income building in the South Bronx, are so disgusted by the combined odors from a sewage plant and trash transfer station that they're considering a plan to pump perfume into their building. The idea is the brainchild of environmental justice advocate and MacArthur "genius" Award winner Majora Carter, who enlisted the help of Parisian perfumer Pascal Gaurin to create a new fragrance for the Bronx Building. It's called L'Eau Verte du Bronx du Sud, which means "Green Water of the South Bronx."

The building's management company wants to release the perfume into the building through a rooftop air unit, and Carter tells the Daily News she hopes the fragrance will remind residents of "the connection between everyday life and nature." Tenants still need to approve the plan, but building manager Sal Gigante is certain they'll greenlight the perfume, which he insists is far superior to the current odor of "decaying rat carcass."

Here is the new ad for Jennifer Aniston’s soon-to-be-launched perfume, Lolavie. I’m still disappointed that she didn’t use any of our ingenious names! Oh well. I’m loving this ad though - she looks very pretty with her hair damp and messed up, with sort of moody sunset (sunrise?) lighting. I want her pedicure too. But is the whole “wrapped in a towel, sitting on some rocks” thing a little… weird? Like, I feel like she just washed up on the island and Charles Widmore is going to put her in the sweatshop of electromagnetic death whilst Jacob fights for her soul. Ohmigod, Aniston is a candidate!!! Note: only Lost fans will get that joke.

Anyhoodle, Aniston gave an interview to Women’s Wear Daily (story via Us Weekly) about the perfume launch. Note: Us Weekly can’t even talk about Aniston’s perfume with literally bringing up the uncool Bermuda Triangle.

Jennifer Aniston says there’s “a long story” behind her perfume name, Lolavie, which roughly translates into “laughing at life.”

“And, honestly, it’s too personal to tell,” teases the actress, 41, to Women’s Wear Daily.

The bottle, though, was inspired by Aniston’s affinity for modern architecture, she says — a shared hobby with ex Brad Pitt. (She once deadpanned that she, Pitt, and Angelina Jolie were in an “insane Bermuda triangle.”)

Aniston says her scent, which will cost between $46.50 and $61.95, will smell “sexy and clean… floral, but not too flowery.”

“I am not a big perfume-y fragrance fan,” she explains. “I want people to go, ‘What is that? You smell great!’ But most of all, I wanted it to smell natural.”

Aniston says she’s been approached numerous times to create a fragrance but, “Nothing made me go, ‘Oh that would be fun’ until this,” she says.

She has been heavily involved in every step over the past year-and-a-half, from creating the scent to conceptualizing the ads, which were shot at her fave getaway spot, Cabo San Lucas, and will debut this June in British fashion mags.

“It wasn’t just about showing up for a shoot and putting my name on a bottle. I felt like a little chemist,” she says. “It’s turned out to be an extension of myself as opposed to slapping my name on something.”

She doesn’t have plans to expand a beauty line, but she does want to branch out in her career.

“I have a project in development. I’m going to direct,” she says. “After you get enough movies under your belt, you sit back and go, ‘What’s next?’ It’s getting to be the time where creatively I want to turn in a different direction.”

After wrapping her current film Just Go With It, she’ll next shoot a father-daughter indie project, Buttercup.

“I’m really excited about that one,” she says. “It’s not trying not to make people laugh and it’s not a big tent pole picture. It will be more for me — and for the people who say, ‘You should do something serious.’”

[From Us Weekly]

Well, good for her, et cetera. I don’t get how the story behind “laughing at life” is “too personal to tell”. I mean, isn’t it kind of obvious the story involves SPOILER: laughing at life? As opposed to Lolamerde, “laughing at sh-t”. Or LolaTriangle, obviously. LolaGoat? LolaGerBILL?!? I’m out. Now I’m LolaAniston.